Why Amazon Prime’s ₹1,499 Annual Plan Feels Like a Rip-Off Now

Amazon Prime Video, once celebrated for its affordable streaming service and quality content, is increasingly drawing criticism for its confusing and costly subscription model. What used to be a straightforward ₹1,499 annual plan offering unlimited entertainment now feels more like just the basic entry point.

Subscribers are discovering that the ₹1,499 yearly plan no longer guarantees access to many popular and trending movies. Instead, key titles have been moved to separate add-on channels, requiring additional payments. For instance, viewers must pay ₹199 per year for Eros Now, ₹499 per year for Discovery+, and a steep ₹799 per year for Lionsgate Play to unlock premium content.

Adding to user frustration is the recent introduction of a ₹699 annual fee to remove ads — even for those who have already opted for the yearly subscription. This means that despite paying for what was once an all-inclusive plan, customers are still forced to sit through advertisements unless they pay extra.

While Amazon frames this tiered pricing as a flexible, customizable option for viewers, many subscribers feel the strategy is more about squeezing money rather than enhancing value. The result? What once felt like a great deal now feels like a cash grab, leaving users questioning the true worth of the ₹1,499 plan.